PHIMED came to us with a strong foundation within a medical vertical with sights on finding expansion opportunity to do more. We renamed their company, developed new positioning, and elevated their existing identity across a suite of strategic deliverables, from website and sales support with digital brochures, to market outreach that included emails and eBook offerings. To support their first-ever conference, we created the AmpliPHI name, built a bold visual identity, and crafted compelling messaging that carried through every touchpoint, from banners and brochures to email campaigns. The result was a cohesive, energized brand presence that not only stood out, but helped make the inaugural AmpliPHI Conference a resounding success.