MARKETING
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Smart strategy. Strong creative. Real results.
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"We believe great marketing should do more than look good, it should work hard. At JMG, we focus on building brands and campaigns that not only connect, but drive real results. Whether launching something new or evolving an established presence, we bring the clarity and execution needed to move your business forward, and the services to support it every step of the way."

— Allison Johnson, President

Strategy

Strategy provides the foundation for sustainable growth, aligning business objectives, market insights, and customer intelligence into a clear, actionable roadmap. We analyze your competitive landscape, define priorities, and identify opportunities that guide smarter decision-making, sharper positioning, and measurable results across all marketing initiatives.

  • MARKET RESEARCH AND COMPETITIVE ANALYSIS
  • BUSINESS AND MARKETING ROADMAP DEVELOPMENT
  • CUSTOMER SEGMENTATION AND TARGETING
  • GO-TO-MARKET PLANNING
  • PERFORMANCE METRICS AND KPI DEFINITION

Integrated Business Branding

Integrated Business Branding℠ strategically aligns your brand positioning with today’s market demands, connecting your products and services to the real buying behaviors of your customers and prospects. Through insight-driven strategy, messaging, and visual identity, we create cohesive brands that resonate, differentiate, and drive measurable business growth.

  • BRAND POSITIONING AND MESSAGING STRATEGY
  • VISUAL IDENTITY INCLUDING LOGO DESIGN
  • BRAND GUIDELINES AND STANDARDS
  • PRODUCT/SERVICE ALIGNMENT TO MARKET DEMANDS
  • COMPETITIVE BRAND AUDITS AND ANALYSIS

Lead Generation

Lead Generation programs are designed to attract, engage, and convert high-value prospects into qualified opportunities. By combining data-driven targeting, compelling messaging, and multi-channel execution, we connect your brand with the right audiences at the right time, ultimately fueling pipeline growth and supporting predictable, scalable revenue.

  • EMAIL AND LINKEDIN OUTREACH CAMPAIGNS
  • MULTI-CHANNEL CAMPAIGN DEVELOPMENT
  • PROSPECT TARGETING AND LIST BUILDING
  • LANDING PAGE AND FORM OPTIMIZATION
  • LEAD SCORING AND NURTURING WORKFLOWS

Sales Support

Sales Support bridges the gap between marketing and revenue, equipping your sales team with the tools, messaging, and materials needed to convert opportunities into customers. From sales collateral and presentations to enablement content and automation support, we help streamline the sales process, reinforce brand consistency, and accelerate deal velocity.

  • SALES COLLATERAL AND PRESENTATION DEVELOPMENT
  • PROPOSAL AND RFP SUPPORT
  • SALES PLAYBOOKS AND MESSAGING FRAMEWORKS
  • CRM CONTENT INTEGRATION
  • ACCOUNT BASED MARKETING

Website Development

Create websites that look great, load fast, and convert, all built with SEO, performance, and your business goals in mind.

  • UX/UI DESIGN AND WIREFRAMING
  • RESPONSIVE WEBSITE DESIGN
  • FRONT-END AND BACK-END DEVELOPMENT
  • CMS INTEGRATION AND MANAGEMENT
  • WEBSITE PERFORMANCE AND SEO OPTIMIZATION
  • AI INTEGRATION AND AUTOMATION TOOLS
  • CONVERSION-FOCUSED DESIGN AND CTA STRATEGY
  • ONGOING MAINTENANCE, SECURITY, AND SUPPORT

Video Production

Video Production brings your brand story to life through engaging, high-quality visual content. From concept development and scripting to filming, editing, and distribution, we create videos that capture attention, communicate your message effectively, and drive audience engagement across digital and live channels.

  • CONCEPT DEVELOPMENT AND STORYBOARDING
  • SCRIPTWRITING AND STORY EDITING
  • FILMING AND ON-SITE PRODUCTION
  • POST-PRODUCTION EDITING AND MOTION GRAPHICS
  • MULTI-PLATFORM VIDEO DISTRIBUTION

Pay Per Click Advertising

Build and manage paid campaigns that drive qualified leads, with every dollar tracked and every campaign optimized for real business results.

  • KEYWORD RESEARCH AND TARGETING
  • AD COPYWRITING AND CREATIVE DEVELOPMENT
  • CAMPAIGN SETUP AND BID MANAGEMENT
  • LANDING PAGE OPTIMIZATION FOR CONVERSIONS
  • PERFORMANCE TRACKING AND ROI ANALYSIS
  • A/B TESTING AND CONVERSION RATE OPTIMIZATION
  • AUDIENCE SEGMENTATION AND RETARGETING
  • AI-POWERED BID STRATEGIES AND SMART CAMPAIGN OPTIMIZATION

SEO

Helping businesses get found online through organic search, backed by a strong technical foundation, quality content, and authority building that compounds over time.

  • KEYWORD RESEARCH AND STRATEGY
  • ON-PAGE OPTIMIZATION (META, HEADINGS, CONTENT)
  • TECHNICAL SEO AUDITS AND FIXES
  • LINK BUILDING AND AUTHORITY DEVELOPMENT
  • ANALYTICS TRACKING AND PERFORMANCE REPORTING
  • GENERATIVE ENGINE OPTIMIZATION (GEO) FOR AI SEARCH VISIBILITY
  • AI OVERVIEW AND ANSWER ENGINE OPTIMIZATION (AEO)
  • SCHEMA MARKUP AND STRUCTURED DATA FOR AI DISCOVERY
  • LOCAL SEO AND GOOGLE BUSINESS PROFILE MANAGEMENT

Social Media

Social Media strengthens brand visibility and engagement by connecting your message to the conversations that matter most to your audience. Through strategic content planning, platform-specific storytelling, and performance-driven optimization, we build consistent social presence that increases awareness, fosters trust, and supports lead generation and sales objectives.

  • PLATFORM-SPECIFIC CONTENT CREATION
  • EDITORIAL CALENDAR PLANNING
  • AUDIENCE ENGAGEMENT AND COMMUNITY MANAGEMENT
  • PAID SOCIAL CAMPAIGNS
  • ANALYTICS AND PERFORMANCE REPORTING

Trade Show Marketing

Trade Show Initiatives maximize your presence at events by combining strategic planning, creative booth design, and targeted engagement tactics. We help you capture attention, generate qualified leads, and reinforce your brand messaging, turning every show into a measurable opportunity for growth and lasting customer connections.

  • BOOTH DESIGN AND FABRICATION
  • EVENT PLANNING AND LOGISTICS SUPPORT
  • PRE-SHOW MARKETING CAMPAIGNS
  • LEAD CAPTURE AND ENGAGEMENT STRATEGIES
  • POST-SHOW FOLLOW-UP CAMPAIGNS

Press Relations

Press Relations builds credibility and visibility by connecting your brand with the right media and audiences. Through proactive story development, media outreach, and relationship management, we generate coverage that amplifies your message, strengthens your reputation, and positions your company as a trusted authority in your industry.

  • PRESS RELEASE WRITING AND DISTRIBUTION
  • MEDIA OUTREACH AND PITCHING
  • JOURNALIST RELATIONSHIP MANAGEMENT
  • PRESS KITS AND MEDIA ASSETS CREATION
  • COVERAGE TRACKING AND REPORTING

Market Research

Market Research: We conduct market, competitive, and customer research to uncover insights that inform smarter strategies, reduce risk, and guide productive decision-making.

  • IDENTIFY MARKET TRENDS, GROWTH OPPORTUNITIES, AND POTENTIAL THREATS TO INFORM STRATEGIC DIRECTION
  • ANALYZE COMPETITOR POSITIONING, MESSAGING, AND GO-TO-MARKET TACTICS TO UNCOVER DIFFERENTIATION OPPORTUNITIES
  • GATHER AND INTERPRET CUSTOMER INSIGHTS, BEHAVIORS, AND PAIN POINTS TO REFINE TARGETING AND ENGAGEMENT STRATEGIES
  • TRANSLATE RESEARCH FINDINGS INTO ACTIONABLE RECOMMENDATIONS THAT SUPPORT DATA-DRIVEN MARKETING AND BUSINESS DECISIONS
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JMG AGENCY

15255 South 94th Ave
Suite 500
Orland Park, IL 60462

708 403 4004 x850

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